Paid Ads (Google & Meta)
Every dollar tracked. Every campaign built to profit.
Paid ads should be the most predictable growth lever you own. We set up airtight conversion tracking first, then build campaigns around the numbers that matter to you: cost per lead, cost per acquisition and return on ad spend. Weekly optimisation, honest reporting and creative that stops the scroll.
Who it's for
Built for businesses like yours
- Businesses spending on ads without knowing which ones make money
- E-commerce brands scaling past their first profitable campaigns
- Lead-gen businesses that need consistent volume at a predictable cost
- Teams whose previous agency reported clicks instead of customers
What's included
Everything you need, nothing you don't
- 01
Tracking & attribution setup
GA4, Google Ads conversions, Meta Pixel and Conversions API — tested end to end before a dollar is spent.
- 02
Google Search & Performance Max
Intent-led keyword strategy, tight ad groups and feed optimisation for Shopping and PMax.
- 03
Meta (Facebook & Instagram) ads
Prospecting, retargeting and creative testing structured to find winners fast.
- 04
Ad creative & copy
Static, carousel and short video concepts built from what your customers actually respond to.
- 05
Landing page optimisation
Conversion-focused pages and A/B tests, because the click is only half the job.
- 06
Weekly optimisation & reporting
Bid, budget and audience changes every week, with a plain-English dashboard you can check any time.
How it works
Our Paid Ads (Google & Meta) process
- 01
Audit
We review your account history, tracking and competitors to find wasted spend and missed demand.
- 02
Build
Tracking fixed, campaigns restructured and creative briefed — usually within two weeks.
- 03
Test
Structured experiments across audiences, offers and creative to find what scales.
- 04
Scale
Budget moves to proven winners while we keep testing to stay ahead of fatigue.
Proof
Results from similar projects
FAQ
Common questions
What's the minimum ad budget you work with?
We recommend at least $1,500 a month in ad spend so campaigns can gather enough data to optimise. Below that, we'll usually suggest starting with one channel and doing it properly.
Do we own the ad accounts?
Always. Accounts, pixels and data stay in your name. If we ever part ways, you keep everything — including the campaign history.
Google or Meta — which should we start with?
If people already search for what you sell, Google usually wins first. If you're creating demand for something new or visual, Meta is often stronger. The audit tells us which, with numbers.
How quickly will we see results?
Most accounts show clear direction within the first 30 days and hit stable performance by month three, once testing has found the winning combinations.
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