The challenge
Performance on Meta had plateaued at a 2.1× return, tracking was losing a third of purchases after iOS privacy changes, and the product pages converted at less than 1% on mobile. Every attempt to raise budget made results worse.
E-commerce · Direct-to-consumer skincare brand
Scaling a skincare brand to a 4.8× return on ad spend
A growing skincare brand had hit a ceiling on Meta. New tracking, a creative testing engine and a faster store unlocked profitable scale.
- Return on ad spend
- 4.8×
- Cost per acquisition
- −38%
- Monthly revenue
- +61%
Our approach
We implemented the Conversions API and server-side tracking to recover lost data, restructured campaigns into a simple prospecting and retargeting framework, and launched a weekly creative testing cadence built on customer reviews and before-and-after stories. On the store, we redesigned product pages, added bundles and simplified checkout.
The results
Over six months return on ad spend more than doubled while monthly ad budget tripled. Lower acquisition costs and higher order values combined to grow monthly revenue by 61%.
The ceiling
The brand's first campaigns had worked. Then costs crept up, tracking got noisy and every budget increase seemed to buy less.
Fix the data first
We rebuilt tracking with the Meta Conversions API and server-side events, recovering visibility on purchases the pixel had been missing.
A creative engine, not one-off ads
Mine reviews and support tickets for the language customers actually use.
Brief five new concepts a week across static, UGC-style video and carousel.
Kill losers after a fixed spend threshold; iterate on winners.
Make the click count
New product pages with ingredient breakdowns, social proof above the fold and a 'routine bundle' lifted mobile conversion from 0.9% to 2.3%.
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