Healthcare · Multi-location dental group
A five-clinic dental group was invisible in local search. A rebuilt site and a local SEO program turned Google into their biggest source of new patients.
Each clinic was competing for the same handful of keywords with near-identical pages, the site took over six seconds to load on mobile, and online booking was buried three clicks deep. New-patient enquiries had been flat for two years despite growing ad spend.
We rebuilt the website with a dedicated, genuinely unique page for every location and treatment, cut mobile load time to under 1.8 seconds, and put booking one tap away on every page. In parallel we overhauled all five Google Business Profiles, launched a review-request flow and published treatment guides answering patients' most common questions.
Within nine months organic traffic more than tripled and search became the group's largest source of booked appointments, allowing them to cut paid search spend by a third while still growing new-patient numbers.
Five clinics, one website, and pages that all said roughly the same thing. Google couldn't tell the locations apart, so none of them ranked well.
Location architecture: a unique page for every clinic with its own team, reviews, parking details and treatments.
Speed: new build on a modern framework, images optimised, mobile load time down from 6.2s to 1.8s.
Booking: a sticky 'Book now' action on every page, connected to their practice management system.
Reputation: an automated post-visit review request that grew average reviews per clinic from 40 to over 250.
Search went from something we paid an agency to 'do' to the channel that fills our diaries.
With organic demand now reliable, the group is expanding into two new suburbs using the same location-page playbook.
Get a free, no-obligation audit with a prioritised action plan.
